How to Increase Sales on your Shopify Store
Increasing online sales is the primary focus of every business as e-commerce has been leading in this modern technological world. Various sources are being used to enhance the existence of the businesses and for targeting the audience globally.
Shopify has shown a tremendous increase in its growth over the last 10 years as this platform helps businesses in building up their website with multiple smart features and apps. Shopify allows users to sell their products across different platforms and optimize the target audience.
At times, you might want to boost your online sales and for that, some interesting tricks and tips used to increase sales on Shopify store might prove useful:
1. Setting Push Notifications
Many people leave their cart because of shipping charges or lengthy checkout process because of which sales often decline. Well, push notifications act as a reminder for the customers to revisit the cart and complete their purchase. Push notification can be in the form of a pop-up or a sound alert that boost traffic on Shopify Store. It increases the conversion rates of the businesses and encourages the customers to check out the items.
2. Creating Profit-Driven Email Campaigns
Email is another way to Increase Sales on your Shopify Store. Shopify increases your ROI for every dollar you spend on email campaigning, resulting in Increase Sales on your Shopify Store. The algorithms of Google and Facebook keep on changing, but the ad costs remain the same. Email personalization also plays an important role in increasing online sales, as sending an email promptly can result in grabbing the attention of the audience and prompting them to shop.
3. Opt-In Forms
Opt-in forms are used to focus the attention of the customers towards buying and prompting them to complete the action. Mainly a pop-up message method is used where a message will pop up on the display whenever a customer visits your website. But certain points need to be kept in mind while using this technique, as many times customers get annoyed and leave the page altogether because of the pop-up message.
4. Presenting Social Proof
People often pursue buying to visit a place only after they review it online. You must have seen that almost 90% of buying decisions begin with online reviewing. Social proof initiates buying decisions when customers see how others are doing and they feel confident about your website. Therefore, displaying real-time customers reviews and their purchasing socially can have a huge impact on your sales.
For the efficient application of this action, drive traffic to your Shopify store that will encourage users to visit your website more often.
5. Upsell with Product Recommendations
Sometimes customers are not aware of what they want until it is presented in front of them. Increasing the online sales at Shopify, showcase the product to the customers, and grab their attention will result in higher ROI also. Moreover, upselling is fruitful for e-commerce businesses that come with a reasonably upgraded suggestion
6. Starting a Loyalty Program
Customers’ retention can happen when they earn a reward from shopping. Loyalty programs are a type of incentive that induces the customers to shop more when they are getting some reward in return. Many customers stay with a particular brand if they offer an efficient loyalty program. For example, H&M rewards you after earning specific points on each purchase. Additionally, loyalty programs will Increase Sales on your Shopify and build a strong relationship with a customer.
7. Using Wishlist to Boost Sales
Customers generally add items in their wishlist which they are attracted to or want to buy. Through a wishlist, you can encourage the customers to sign up for an account on your website and follow on social media to get updates for the latest deals. You can also use wishlist as a source to access valuable information about the users before initiating any promotion or bringing new inventory to increase sales on Shopify.
8. Provide Live Chat Option
Customers might come up with lots of questions while visiting your website or purchasing. These queries need to be solved quickly as they can delay or change their decision of purchasing the product. Through live chat, any friction in the buying process is eliminated because it acts as customer support. Customers have to send an email and wait for their reply or look after FAQs to get answers to their questions which means a lot of waiting. Live chat accelerates the decision process and customers’ shopping.
9. Executing a Referral Program
Referrals can Increase Sales on your Shopify Store more than anything. People trust their friends and relatives more than they trust online reviews. It is also because of the reason that the judgment of ‘real people’ on the products & services is more reliable as compared with different forms of advertising. Moreover, the person who provides a reference also gets a reward or discount.
16 Comments
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I loved your answer, it will surely help out anyone starting out in e-commerce. The main thing is just to start, without overthinking it too much.
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My brother has started a small store for his clients, and he is looking for ways to reach more potential clients, so, I am glad that I found this article helpful!